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Sophie Lawson
Sophie Lawson

Storyteller, content strategist, and anomaly-seeker working with companies to find gaps and turn them into opportunities.

Creative Process

+2

The Brief is Rarely the Full Picture

Sep 4, 2026

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4 min read

The Brief is Rarely the Full Picture

Focus on the Why and Let the Project Revolve Around It.

Sophie Lawson
Sophie Lawson
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Everybody’s in build mode. Some of us are in sage mode. Once a week, what’s actually moving through a field of 100+ senior specialists.

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