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The Business

For pricing, retainers, how agencies are modeled, and how to evolve. We have a whole summit's worth of material here.

Creative Process

+2

The Brief is Rarely the Full Picture

Sep 4, 2026

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4 min read

The Brief is Rarely the Full Picture

Focus on the Why and Let the Project Revolve Around It.

Sophie Lawson
Sophie Lawson

AI Craft

+2

It All Starts With the Brief

Aug 28, 2026

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3 min read

It All Starts With the Brief

The Project Brief is where the craft begins -- and how we keep it useful after kickoff.

Marc Calamia
Marc Calamia
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Everybody’s in build mode. Some of us are in sage mode. Once a week, what’s actually moving through a field of 100+ senior specialists.

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